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Programs of Study
Academic Calendar
An Introduction to the University of Findlay
Admission
Academic Acceleration
Expenses
Financial Aid
Academic Information
Special Programs
Experiential Learning
Registration Procedures
Academic Services
Academic Standards, Progress, and Appeals
Graduation and Records
Student Concerns
Major Requirements
Courses
- ACAD - Academic Support and University-Wide
- ACCT - Accounting
- ADDC - Substance Use Disorder
- AERO - Aerospace Studies
- ANHS - Anatomy, Neuroscience, and Health Sciences
- ANSC - Animal Science
- ANTH - Anthropology
- ART - Art
- ASLA - Animal Science Loop Abroad
- BIOL - Biology
- BLMC - Bilingual Multicultural Studies
- BSAD - Bachelor of Science Degree Completion Business Management
- BSEM-Bachelor of Science Degree Completion Environmental Safety and Health Management
- BSLA - Bachelor of Science Degree Completion Liberal Arts
- BUAD - Business Administration
- CHEM - Chemistry
- CJUS - Criminal Justice
- COLL - Organization and Travel and Colloquia
- COMM - Media and Communication
- CSCI - Computer Science
- DMSA - Diagnostic Medical Sonography
- DMSE - Echocardiography
- DMSG - Diagnostic Medical Sonography General
- ECON - Economics
- EDUC - Education
- ELAC - English Language and American Culture
- ENGL - English
- ENIN - Intensive English Language Program
- ENTP - Entrepreneurship
- EQST - Equestrian Studies and Equine Management
- ESOH-Environmental, Safety and Occupational Health Management
- FNCE - Finance
- FORS - Forensic Science
- FREN - French
- GEND - Gender Studies
- GEOG - Geography
- GEOL - Geology
- GERM - German
- GERN - Gerontology
- HCMG - Healthcare Management
- HIST - History
- HMGT - Hospitality Management
- HNRS - Honors
- HUMN - Humanities
- JAPN - Japanese
- MATH - Mathematics
- MGMT - Management
- MRKT - Marketing
- MSL - Military Science and Leadership
- MTCC - Medical Laboratory Science
- MTMH - Medical Laboratory Science
- MTON - Medical Laboratory Science
- MUSC - Music
- NMED - Nuclear Medicine Technology
- NURS - Nursing
- OCTH - Occupational Therapy
- PBAD - Public Administration
- PHAR - Pharmacy
- PHIL - Philosophy
- PHYS - Physics
- PLAW - Pre-law Studies
- POLS - Political Science
- PSYC - Psychology
- PVET - Pre-Veterinary Medicine
- RELI - Religious Studies
- SBST - Sport Business Strategy
  - 300
  - 400
- SCON - Strength and Conditioning
- SOCI - Sociology
- SOWK - Social Work
- SPAN - Spanish
- SPED - Special Education
- SPEM - Sport and Event Management
- SSCI - Social Science
- SYSA - Systems Analysis
- THEA - Theatre
Student Life
University Policies
Student Rights and Responsibilities Statement
Administration, Trustees, Faculty, and Staff
Site Map

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SBST 300 Principles of Sport Business Strategy

This course provides a foundation in the principles and significance of marketing and revenue generation in the sports through a mix of theoretical fundamentals and practical application. It covers key marketing elements as well as revenue generation in sports through sales process, relationship-building and customer service, and business development.

Credits

3