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Business Administration-Marketing Emphasis BS

Major Requirements

A major in business administration-marketing emphasis consists of

the four-year business core in addition to the following courses:

Required Courses:

MRKT 377Consumer Behavior in Marketing

3
MRKT 445Professional Selling

3

Select six courses from:

ART 305Graphic Design

3
BUAD 352International Marketing

3
BUAD 499Business Internship

1 to 12
COMM 280Social and Digital Media

3
COMM 375New Media Design and Production

3
COMM 382Digital Storytelling

3
MRKT 370Principles of Social Media

3
MRKT 400Topics in Marketing

3
MRKT 477Advertising and Public Relations

3
MRKT 485Marketing Management

3
MRKT 495Seminar in Marketing

1 to 3

BUAD 499: minimum of three semester hours

MRKT 495: minimum of three semester hours

Effective as of 4/22/2024